Bulk pricing is one of the most used strategies by businesses and e-commerce. Businesses aren’t far behind in adopting it resulting in a win-win situation both for the sellers and the buyers. If you are using WordPress development for your e-commerce store you can easily implement this strategy with the help of WPEC Bulk Category pricing plugin or bulk pricing plugin. This is one of the most used plugins by WordPress developers when it comes to building online store. Most WordPress-based e-commerce stores have adopted this plugin successfully.

WPEC Bulk Category pricing plugin allows admins to select certain categories of products as ‘bulk pricing’ categories to promote their sales. A threshold and discount is usually defined for this category of products by WordPress developers. When the customers choose any of these categories which get added to the shopping cart and the specified threshold is exceeded, the specified discounts are automatically applied in the shopping cart. This can be easily integrated with any ecommerce template which runs on WordPress 3.0 or a higher version. 

Advantages of Bulk Price Plugin in E-Commerce

• The plugin helps in increasing the sales of the online store. Customers will be lured to shop for more products and service in lieu of the bulk discounts offered leading to surge in sales and revenue for the store.
• WPEC Bulk Category pricing plugin acts as a marketing tool for your business. It visually narrates the ‘savings’ to the customers adding to your brand value. The shopping cart displays the total cost of products as well as the amount that the customers save.
• With the help of this plugin you can increase the conversion rate of your ecommerce store. It is a known fact that most people look for attractive offers online and this plugin helps in grabbing their attention immediately. You can easily convert a casual visitor into a high spending customer with the help of this plugin.
• This helps in packaging some of the non-performing items in the online store along with some of the performing ones which helps in increasing their sales. It helps in limiting your losses incase these products have no demand in the market.

WPEC Bulk Category pricing plugin is a must for any e-commerce store to flourish in business. To make proper use of the bulk pricing plugin you need to hire WordPress developers who have proven expertise in developing an e-commerce website. This is very important given the fact that developing online stores is one of the most challenging territories in WordPress development. You can hire WordPress developers from Evon Technologies, one of the market leaders in web development. They have a global clientele and offer customers high quality development at affordable price.