Alexa ranking is a ranking system by www.alexa.com, an amazon.com subsidiary. It generally audits and indicates the frequency of the visitors to websites. The calculation of Alexa traffic ranking is quite simple. It is calculated on the basis of the amount of traffic that is recorded over a three month period from its users who have installed the Alexa toolbar. Those who are running their websites for the first time and yearn to be very popular, Alexa rank will be very helpful to increase website traffic and achieve such popularity.

Alexa ranking is very helpful in determining the page rank, as it gets traffic. The websites that hold higher ranks will indicate that they are very well-known and popular. The higher the Alexa rank the more the value for the website. Alexa rank focuses and tries to increase website traffic. In many places you will find that the higher the traffic the website is getting, the Alexa rank is also higher.

A business that employs online marketing generally strives to improve their rate of conversion. There are many ways to attract and increase website traffic. Some websites try to accomplish a good ranking in SERP, while some others are content by getting traffic. Every websites main goal is to achieve financial success. A website having a good PR should also have a good Alexa rank, so that the status is balanced and you can get traffic.

There are various ways to increase the Alexa rank and many such ways can be found to verify and scrutinize the ranks. The traffic is measured on the parameters such as the page views and reach. The reach indicates the Alexa users who have visited a specific site in a day. The number of times the URL is viewed by the Alexa users refers to the page view. However, it is clearly stated by Alexa.com that if a user’s visit the same URL many times on a day, all these visits will be calculate as one on that day.

The initial step for ranking is to calculate the number of page views and reach for all the websites on the Web on a regular basis. The ranking of Alexa is obtained by calculating the geometric mean of the page views and reach. Alexa ranking is very easy to get started. All you need to do is just download and install the Alexa toolbar from the alexa.com website. The toolbar provides a search function that displays ranks at global level of the visited websites and also the sites visited by the surfers linked in some or the other way to the website that has been visited.

Alexa toolbar also sends data to central server apart from displaying the information. Therefore, every time a visitor visits the web page through the web browser such as Internet Explorer or Firefox that has a toolbar installed, the server sends the information indicating the page and the IP that has been visited. This data is collected from all the Web users that have an Alexa toolbar.

 October 21, 2009 Posted by Cliff Posey Jr.