Google Analytics is the basis of where most marketing relies on. It holds the most up-to-date statistics for any site with Google Analytics installed on it. The information is has does make or break a deal between the buyer and the seller.

To perform a simple deal between a buyer and a seller, the basic, raw statistics would be unique page views and Page Rank. The buyer would look into how those unique hits add up and see how that is reflected in the Page Rank, or possibly the Alexa Ranking. This can all be found via Google Analytics and PR tools.

When deals become professional based, such as advertising on major sites and forums, much more detailed information is needed. To start off, you would need unique hits, overall page views, traffic source, site revenue (Adwords, Adsense etc.), site overlay, demographics, and really, the list goes on.

Where can you find this information? Google Analytics, of course. It is also a great source as many dealers relate it back to Page Rank, which is a trademark of Google, as well as backlinks, which many look at Google’s.

So what does this mean if you haven’t got it installed? Well, it won’t be a major draw back if you can easily show your dealers that you have a great SERP keyword and you achieve a top 100,000 Alexa ranking, but this is really what you can only go off. Dealers want that juice, they want to expose your site and see what potential it can bring. If you can’t show that, then what use is there in making deals?

 April 14th, 2010 Posted by David