Web 2.0 is a new-age web application, which encourages interactivity, information sharing, and collaboration on the Internet. It is quite opposite of a website, where users can take a passive view of the content. Web 2.0 is based on user interaction. All social networking sites, video sharing sites, blogs, forums, wikis etc. are examples of web 2.0 application.

Derived in 1999, web 2.0 is the pioneer of modern website marketing through social media. Where interactivity is the only required measure, web 2.0 brings a new era to web development. Whether you are on a B2B or a B2C business format, customer interaction is given utmost priority in a business. With the new technologies of web 2.0, business houses have started implementing their customers’ feedback into business processes.

Web 2.0 technologies have brighter and wider features. It can be implemented on any platform at the convenience of the business house. If you are present in social media like Twitter or Facebook, you can directly interact with your customers. If you are there in Linked In, you can build a strong professional network for your business. If you want to share a video of your latest product, you can post it on YouTube. For customer feedback, forums are great. If you want to create brand awareness, you can post blogs. The scope is huge however; the success depends on how you use it.

Web 2.0 is good. What next?

If you are wondering web technologies have met the ending point with the introduction of web 2.0, you are wrong. Like every technology is followed by a more advanced one, web 2.0 is assumed to get overshadowed by web 3.0 shortly. The stage to welcome web 3.0 will be ready with a few years, as expected by the experts. Assumptions are already on a hype since the phrase was coined in 2010. While many opine that it will widely change our web experience, others feel that this evolution would not be prolific for human intelligence. However, some expected features of web 3.0 are mentioned below:

Web 3.0 will be based on semantic web. This is a technology, where information and data are stored in such a way that the computer systems understand them. It may give birth to a next-gen artificial intelligence. 

It can lead to a virtual web. With the advent of web 3.0 and virtual games, it is clearly evident that it will discover a new web, based on a virtual world.

Web 3.0 may bring the concept of personal desktop. It will give you the option to save your data and access it from anywhere of the world. You just need to login to your account from same browser.

It is assumed that web 3.0 will allow users to drag and drop files from their desktop to the internet browser. A number of features such as 3D, seamless animation, high-definition graphics, audio, and video are expected to be imbibed in web 3.0.

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